Annual report of china outbound tourism development 2011 contents opreface ochapter one an overview of the development of chinas outbound tourism in 2010 section ithe main features of chinas outbound tourism market in 2010 11 the outbound tourism market expanded significantly due to continuous improvement of the macro environment 12 outbound tourism destinations remained steady . China outbound tourism in 2011 statistics of chinese outbound tourists in 2011 china outbound tourism market sustained a sustained rapid and sound development with an increasing number of tourist destinations in the year a total of 702500 million chinese traveled overseas up 224 compared to that in 2010. Chinas tourism industry includes three major markets namely inbound tourism outbound tourism and domestic tourism by number of tourists the proportion of inbound tourism declined from 882 in 2005 to 584 in 2010 the proportion of domestic tourism increased from 889 in 2005 to 9166 in 2010 and the proportion of outbound tourism increased slowly from 228 in 2005 to 25 in 2010. Chinas outbound tourism has developed rapidly in recent years this development has been accompanied by a continuous and expanding deficit in the tourism balance of trade triggering debate among government officials and academia about whether chinas outbound tourism development has outgrown general economic development understanding chinas growth in outbound tourism and its impact has . Chinese outbound tourism has been developing at a phenomenal pace attracting the interest of both academics and industry practitioners this article employs a hybrid review method that combines the narrative and systematic quantitative review methods to delineate the status of research on chinese outbound tourism and to indicate areas that lack academic inquiry
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